The Mentors are here to help

The Mentors will help you work through the problems and challenges you are facing in your music career right now.


It will help you and them to hone in on the areas of your career where you personally most need help.  Doing this in advance of starting your mentoring sessions will ensure you get the most out of the mentoring time available. 

Below are some ideas of aspects of a music career that could be discussed during your sessions with The Mentors.  This list is by no means comprehensive but is here as a starting point and to help you focus your application to The Mentors programme.  

​You can ask The Mentors to focus their work with you on:

  • a review of current activity and analysis of strengths and weakness, opportunities and threats

  • advice on audience building

  • advice on improving my live show

  • advice on finding new direction

  • advice on finding and securing funding

  • a review of my brand identity

  • advice on improving my live sound

  • advice on finding opportunities as an emerging artist post the Covid-19 pandemic

  • advice on developing an international career in a particular territory post the Covid-19 pandemic

  • advice on building my team

  • advice on getting the timing right for career developments in a pandemic

  • a review of my marketing approach

  • a review of my social media presence and strategy

  • a review of my income streams

  • advice on finding new routes forward with live touring

  • advice on greener touring

  • advice on more efficient touring and tour planning

  • advice on making better video content

  • advice on how to access showcasing opportunities

  • advice on collection societies and how I can ensure I get what I’m due

  • advice on writing a good press release

  • advice on approaching festivals for live performance slots

  • advice on self-releasing an album/single

  • advice on the right time to approach live performance agents, labels, press agents, publishers and artist managers

  • advice on keeping your career going when you are forced to find work elsewhere for financial reasons

  • advice on how to work more effectively with my team

  • advice on booking my own tours

  • advice on getting into the Official Folk Album Chart 

or any other aspect of your career with which you feel you need help, support or advice.